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Accounting - Business Advisory - Virtual CFO

Proudly led by Cameron Rolls - CA
Hello....

I'm a Chartered Accountant, business owner and adviser with more than 18 years' experience across accountancy, business ownership, governance and agribusiness.

My passion is helping business owners and investors make better decisions, improve profitability and build long-term wealth. Whether that's providing strategic advice, solving complex challenges or helping clients navigate periods of growth and change, I enjoy working alongside people to help them achieve their goals.

My experience extends well beyond traditional accountancy. I have co-founded and grown a business from startup through to employing a team of more than 20 people across three locations. I've also held senior financial leadership roles, including serving as Chief Financial Officer for a large manufacturing business, overseeing financial performance, strategy and governance.

Throughout my career, I have worked with businesses of all sizes, from startups and family-owned enterprises through to large and complex farming operations. I've led specialist accounting teams, advised business owners on growth and succession, and helped clients navigate important financial and commercial decisions.

What drives me most is seeing clients succeed. I enjoy building long-term relationships and becoming a trusted adviser who clients can rely on for practical advice, commercial insight and honest conversations.

As a Chartered Accountant, I understand the importance of technical expertise. As a business owner myself, I also understand the realities and challenges of running a business. This combination allows me to provide advice that is both commercially practical and grounded in real-world experience.

Although based in Canterbury, I work with clients throughout New Zealand and internationally, using modern cloud-based systems and technology to stay connected wherever they are located.

If you're looking for more than just an accountant, and want a trusted adviser in your corner, I'd welcome the opportunity to meet and discuss your goals.

B.Com (Accounting)

Post Grad Dip (Accounting)

Why choose a Chartered Accountant? 

Choosing an accountant is an important decision. Chartered Accountants have completed rigorous professional training and are committed to maintaining the highest standards of technical expertise, ethics and professional conduct.

When you work with a Chartered Accountant, you benefit from:

Expertise You Can Trust Chartered Accountants have completed one of the world's leading accounting and finance qualifications, combining technical knowledge with practical business experience.

Professional Standards and Ethics We are bound by a strict Code of Ethics and professional standards, providing confidence that your affairs are handled with integrity and professionalism.

Ongoing Professional Development Tax legislation, business practices and compliance requirements are constantly changing. As Chartered Accountants, we continually update our knowledge to ensure our advice remains current and relevant.

Internationally Recognised The CA designation is recognised and respected worldwide, providing access to extensive technical resources and professional networks.

Practical Business Experience Chartered Accountants offer more than compliance expertise. We combine technical knowledge with real-world business experience to help clients navigate challenges, identify opportunities and make informed decisions.

Focused on Better Outcomes Understanding the past is important, but our focus is on helping you plan for the future. We work alongside our clients to provide clear financial insight, practical advice and strategies that support long-term success.

At Cameron Rolls Chartered Accountants, we combine professional expertise with practical business experience to help business owners and investors make better decisions, improve profitability and build long-term wealth.

Cameron Rolls

Xero

Cameron Rolls

 

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